The mediatized nation. Identity, agency and audience in nation branding campaigns
Nation branding is a dynamic and rapidly developing practice and a subprocess under the wider process of mediatization for promoting or readjusting images of a nation-state for tourists or investors. Especially young nation states have a felt need to build new images of themselves in the eyes of the...
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| Format: | Article |
| Language: | Spanish |
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Universidad ORT Uruguay
2019-12-01
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| Series: | InMediaciones de la Comunicación |
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| Online Access: | https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2926 |