How to achieve sustainable buyer–seller relationship in social commerce? The effect of network closure on ties evolution
The fact that most buyer–seller ties in the social commerce community are easy to form but hard to keep has brought the “social bubble” into social commerce. Following the literature streams of network closure and social commerce and based on the longitudinal dataset of an online social commerce com...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2023-01-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1104770/full |