Factors influencing the digital transformation of sales organizations in Indonesia

A model that can elaborate the interaction between research variables influencing digital transformation, especially on the performance of sales organizations in Fast-Moving Consumer Goods companies, is fundamental. It allows the decision-makers to take proper action for their companies' optimi...

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Bibliographic Details
Main Authors: Adhitya Rendra Kusuma, Rizal Syarief, Anggraini Sukmawati, Arry Ekananta
Format: Article
Language:English
Published: Elsevier 2024-03-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844024030482