Consumer’s Personality Traits and Knowledge-sharing Behavior on Shoppertainment Platforms: The Mediating Role of Subjective Well-being and Trust
Objectives: This research analyzed the direct and indirect influences of consumer personality on knowledge-sharing behavior through shoppertainment platforms using subjective well-being and trust as mediators. Methods/Analysis: A questionnaire survey was developed and distributed to 320 consumers wi...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ital Publication
2023-03-01
|
| Series: | HighTech and Innovation Journal |
| Subjects: | |
| Online Access: | https://hightechjournal.org/index.php/HIJ/article/view/393 |