THE EFFECT OF LIFESTYLE AND REFERENCE GROUPS ON E-CIGARETTE PURCHASING DECISIONS

THE EFFECT OF LIFESTYLE AND REFERENCE GROUPS ON E-CIGARETTE PURCHASING DECISIONS

This study aimed to investigate the effect of lifestyle and reference groups on e-cigarette consumer purchasing decisions in Kupang City. Convenience sampling was employed as the sampling strategy and the questionnaire was utilized to obtain the data.  Multiple linear regression analysis was used t...

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Bibliographic Details
Main Authors: Antonio E. L. Nyoko, Ronald P. C. Fanggidae, Fransiskus Haumetan
Format: Article
Language:English
Published: Universitas Nusa Cendana 2024-03-01
Series:Journal of Management Small and Medium Enterprises (SME's)
Subjects:
Lifestyle
References Groups
Purchasing Decisions
e-Cigarettes
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/12507

Internet

https://ejurnal.undana.ac.id/index.php/JEM/article/view/12507

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