The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City)
The present research is conducted to investigate the relationship between sales culture and customers’ perceived value and customers’ performance. The present research is operational in nature and regarding data collection procedure is considered as descriptive - correlative survey study. Research p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2018-01-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_64859_2183b0ad91d78da229fb3613846cce96.pdf |