The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City)
The present research is conducted to investigate the relationship between sales culture and customers’ perceived value and customers’ performance. The present research is operational in nature and regarding data collection procedure is considered as descriptive - correlative survey study. Research p...
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| Format: | Article |
| Language: | fas |
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University of Tehran
2018-01-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_64859_2183b0ad91d78da229fb3613846cce96.pdf |
| _version_ | 1811267199832162304 |
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| author | Zahra Ahmadi Alvar Yasan allah Pour Ashraf Zeinab Toulabi |
| author_facet | Zahra Ahmadi Alvar Yasan allah Pour Ashraf Zeinab Toulabi |
| author_sort | Zahra Ahmadi Alvar |
| collection | DOAJ |
| description | The present research is conducted to investigate the relationship between sales culture and customers’ perceived value and customers’ performance. The present research is operational in nature and regarding data collection procedure is considered as descriptive - correlative survey study. Research population of this research includes all the employees and customers of banks in Pledokhtar city. The number of employee participants is 141 and there is no limit for the number of customers. All the employees were selected as case study and also 384 cases of customers were selected based on random category sampling using Cochrane formula. The data were collected using questionnaire whose face and content validity were confirmed by the experts and convergence validity was approved using statistical analysis. The reliability of the questionnaire was assessed through construct validity using confirmatory factor analysis and Cronbach's alpha coefficient index. The data were analyzed using Lisrel and SPSS software. The findings of the present research indicated that there is a positive and significant relationship between sales culture and customers’ perceived value and performance. In addition, there is a positive and significant relationship between all 6 dimensions of sales culture and customers’ perceived value and performance. |
| first_indexed | 2024-04-12T20:58:07Z |
| format | Article |
| id | doaj.art-7abba25b2bad4fabb68d9dc294914201 |
| institution | Directory Open Access Journal |
| issn | 2008-5907 2423-5091 |
| language | fas |
| last_indexed | 2024-04-12T20:58:07Z |
| publishDate | 2018-01-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | مدیریت بازرگانی |
| spelling | doaj.art-7abba25b2bad4fabb68d9dc2949142012022-12-22T03:16:55ZfasUniversity of Tehranمدیریت بازرگانی2008-59072423-50912018-01-019468971610.22059/jibm.2017.219458.234164859The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City)Zahra Ahmadi Alvar0Yasan allah Pour Ashraf1Zeinab Toulabi2MSc. in Business Management, Faculty of Humanities, University of Ilam, Ilam, IranAssociate Prof. in Marketing, Faculty of Humanities, Ilam University, Ilam, IranAssistant Prof. in Education Management, Faculty of Humanities, Ilam University, Ilam, IranThe present research is conducted to investigate the relationship between sales culture and customers’ perceived value and customers’ performance. The present research is operational in nature and regarding data collection procedure is considered as descriptive - correlative survey study. Research population of this research includes all the employees and customers of banks in Pledokhtar city. The number of employee participants is 141 and there is no limit for the number of customers. All the employees were selected as case study and also 384 cases of customers were selected based on random category sampling using Cochrane formula. The data were collected using questionnaire whose face and content validity were confirmed by the experts and convergence validity was approved using statistical analysis. The reliability of the questionnaire was assessed through construct validity using confirmatory factor analysis and Cronbach's alpha coefficient index. The data were analyzed using Lisrel and SPSS software. The findings of the present research indicated that there is a positive and significant relationship between sales culture and customers’ perceived value and performance. In addition, there is a positive and significant relationship between all 6 dimensions of sales culture and customers’ perceived value and performance.https://jibm.ut.ac.ir/article_64859_2183b0ad91d78da229fb3613846cce96.pdfCultureCustomers’ perceived valueCustomers’ performanceSales cultureValue |
| spellingShingle | Zahra Ahmadi Alvar Yasan allah Pour Ashraf Zeinab Toulabi The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) مدیریت بازرگانی Culture Customers’ perceived value Customers’ performance Sales culture Value |
| title | The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) |
| title_full | The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) |
| title_fullStr | The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) |
| title_full_unstemmed | The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) |
| title_short | The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) |
| title_sort | relationships between sales culture and customers perceived value and performance the case of employees and customers of banks and financial institutions in poldokhtar city |
| topic | Culture Customers’ perceived value Customers’ performance Sales culture Value |
| url | https://jibm.ut.ac.ir/article_64859_2183b0ad91d78da229fb3613846cce96.pdf |
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