IMPROVING METHODS OF BRAND POSITIONING
Analysis of brand awareness was based on the methods of informing the target audience. Model brand positioning developed. Determine the average level of brand awareness on the methods of information dissemination. Map was constructed ranking depending on the distance brand placement relative to the...
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| Format: | Article |
| Language: | English |
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FINTECH Alliance LLC
2015-02-01
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| Series: | Фінансово-кредитна діяльність: проблеми теорії та практики |
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| Online Access: | https://fkd.net.ua/index.php/fkd/article/view/1204 |