CREATING VALUE WITHIN CONSUMPTION CULTURE
The issue of culture consumption is a particular concern within the modern marketing theory. Culture can be seen as representing a body of knowledge, beliefs, values, attitudes, symbols etc, developed in a certain period of time by a group of individuals, items transmitted with the help of a social...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bacău
2016-12-01
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| Series: | Studies and Scientific Researches: Economics Edition |
| Subjects: | |
| Online Access: | http://sceco.ub.ro/index.php/SCECO/article/view/372 |