CREATING VALUE WITHIN CONSUMPTION CULTURE
The issue of culture consumption is a particular concern within the modern marketing theory. Culture can be seen as representing a body of knowledge, beliefs, values, attitudes, symbols etc, developed in a certain period of time by a group of individuals, items transmitted with the help of a social...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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University of Bacău
2016-12-01
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| Series: | Studies and Scientific Researches: Economics Edition |
| Subjects: | |
| Online Access: | http://sceco.ub.ro/index.php/SCECO/article/view/372 |
| _version_ | 1818953292104859648 |
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| author | Daniel Adrian Gârdan Gheorghe Epuran Iuliana Petronela Gârdan |
| author_facet | Daniel Adrian Gârdan Gheorghe Epuran Iuliana Petronela Gârdan |
| author_sort | Daniel Adrian Gârdan |
| collection | DOAJ |
| description | The issue of culture consumption is a particular concern within the modern marketing theory. Culture can be seen as representing a body of knowledge, beliefs, values, attitudes, symbols etc, developed in a certain period of time by a group of individuals, items transmitted with the help of a social learning process to other generations within the group. Thus, the consumption of culture will identify itself with the consumption of any product, service or a combination of them, directly resulted as manifestation of culture, expressions of artistic creativity specific for a certain cultural space. The present paper proposes the analysis of the phenomenon referring to the culture consumption in terms of specific characteristics. The paper reviews the features specific to the modern consumer of culture, the relationship that exists between the individuals’ level of education and the culture consumption and value creation process or augmentation of the intrinsic value of an artistic product as a result of the contribution that the culture consumer can bring himself. The authors highlight the fact that within extremely complex processes which are defining the culture consumption, consumers can assume an active role, becoming on their turn co-participants in the cultural goods and services value creation and transmission. The modern consumer benefits more than ever from the advantages offered by the information technology, being called to respond to major challenges of the postmodernism paradigm in terms of culture consumption. Globalization and other social economic and politic phenomena have profoundly changed the reports between individual and culture, between self and other members of the society, causing synthesis and essential transformations of culture consumption, of culture consumers typologies, and not least of the very forms of artistic expression related to cultural goods and services. |
| first_indexed | 2024-12-20T10:03:57Z |
| format | Article |
| id | doaj.art-7adf2bc567f74f17899afdcef3d1ad6d |
| institution | Directory Open Access Journal |
| issn | 2066-561X 2344-1321 |
| language | English |
| last_indexed | 2024-12-20T10:03:57Z |
| publishDate | 2016-12-01 |
| publisher | University of Bacău |
| record_format | Article |
| series | Studies and Scientific Researches: Economics Edition |
| spelling | doaj.art-7adf2bc567f74f17899afdcef3d1ad6d2022-12-21T19:44:16ZengUniversity of BacăuStudies and Scientific Researches: Economics Edition2066-561X2344-13212016-12-0102410.29358/sceco.v0i24.372349CREATING VALUE WITHIN CONSUMPTION CULTUREDaniel Adrian GârdanGheorghe EpuranIuliana Petronela GârdanThe issue of culture consumption is a particular concern within the modern marketing theory. Culture can be seen as representing a body of knowledge, beliefs, values, attitudes, symbols etc, developed in a certain period of time by a group of individuals, items transmitted with the help of a social learning process to other generations within the group. Thus, the consumption of culture will identify itself with the consumption of any product, service or a combination of them, directly resulted as manifestation of culture, expressions of artistic creativity specific for a certain cultural space. The present paper proposes the analysis of the phenomenon referring to the culture consumption in terms of specific characteristics. The paper reviews the features specific to the modern consumer of culture, the relationship that exists between the individuals’ level of education and the culture consumption and value creation process or augmentation of the intrinsic value of an artistic product as a result of the contribution that the culture consumer can bring himself. The authors highlight the fact that within extremely complex processes which are defining the culture consumption, consumers can assume an active role, becoming on their turn co-participants in the cultural goods and services value creation and transmission. The modern consumer benefits more than ever from the advantages offered by the information technology, being called to respond to major challenges of the postmodernism paradigm in terms of culture consumption. Globalization and other social economic and politic phenomena have profoundly changed the reports between individual and culture, between self and other members of the society, causing synthesis and essential transformations of culture consumption, of culture consumers typologies, and not least of the very forms of artistic expression related to cultural goods and services.http://sceco.ub.ro/index.php/SCECO/article/view/372consumption culturecultural marketingvalue co-creation |
| spellingShingle | Daniel Adrian Gârdan Gheorghe Epuran Iuliana Petronela Gârdan CREATING VALUE WITHIN CONSUMPTION CULTURE Studies and Scientific Researches: Economics Edition consumption culture cultural marketing value co-creation |
| title | CREATING VALUE WITHIN CONSUMPTION CULTURE |
| title_full | CREATING VALUE WITHIN CONSUMPTION CULTURE |
| title_fullStr | CREATING VALUE WITHIN CONSUMPTION CULTURE |
| title_full_unstemmed | CREATING VALUE WITHIN CONSUMPTION CULTURE |
| title_short | CREATING VALUE WITHIN CONSUMPTION CULTURE |
| title_sort | creating value within consumption culture |
| topic | consumption culture cultural marketing value co-creation |
| url | http://sceco.ub.ro/index.php/SCECO/article/view/372 |
| work_keys_str_mv | AT danieladriangardan creatingvaluewithinconsumptionculture AT gheorgheepuran creatingvaluewithinconsumptionculture AT iulianapetronelagardan creatingvaluewithinconsumptionculture |