Right prefrontal activation associated with deviations from expected lipstick texture assessed with functional near-infrared spectroscopy
IntroductionThere is a continuous consumer demand for ever superior cosmetic products. In marketing, various forms of sensory evaluation are used to measure the consumer experience and provide data with which to improve cosmetics. Nonetheless, potential downsides of existing approaches have led to t...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2024-05-01
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| Series: | Frontiers in Neuroergonomics |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fnrgo.2024.1331083/full |