Digital Marketing Strategies for Next-Generation Film Distribution
Digital distribution led to the rise of next-generation filmmakers, whose content (both short and feature length) was created for and distributed to online audiences (Ryan & Hearn, 2010). Independent companies and large studios (Netflix, Amazon Studios, Hulu) producing next-genera- tion film do...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Lusófona University
2018-12-01
|
| Series: | International Journal of Film and Media Arts |
| Subjects: | |
| Online Access: | https://revistas.ulusofona.pt/index.php/ijfma/article/view/6758 |