Asymmetric Vacillation in the FMCG Industry: A Case Comparison of Procter & Gamble and Unilever
While existing studies regarding organizational vacillation theory have focused on examining how vacillation may lead to ambidexterity, few studies have focused on how vacillation itself happens and whether it happens symmetrically or not. To bridge this research gap, this paper analyzed organizatio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-08-01
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| Series: | Administrative Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3387/13/8/187 |