A Case Study of Yoshitaro Hasegawa, Founder of Bunkaya-Zakkaten
This paper deals with the history of the legendary zakka shop, Bunkaya-Zakkaten, which operated in Shibuya and Harajuku in Tokyo from 1974 to 2015. The Japanese term zakka, which literally means “uncategorizable things,” is an elusive word that refers to a broad range of miscellaneous goods. Zakka s...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2019-01-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/38/3/38_2019.009/_html/-char/en |