Innovation Cooperation: Buyer-Supplier Relations
The business marketing literature of the past few years has mostly examined business relationships on a value basis. In addition to the strategic importance of relationships with customers, cooperation with suppliers is also a priority. Relationships have shifted from aggressive, competitive, super...
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| Format: | Article |
| Language: | English |
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University of Miskolc
2019-11-01
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| Series: | Theory, Methodology, Practice |
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| Online Access: | https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1725 |