CROWDSOURCING AND CROWDFUNDING. MARKETING PROMOTION OF PROJECTS, PRODUCTS AND SERVICES
The paper shows the changes in the behavior of a company under the influence of digital transformation processes, the benefits of crowdsourcing and crowdfunding as well as mechanisms of embedding the crowdsourcing into the company’s business model. It is proved that the additional demand for a crowd...
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| Format: | Article |
| Language: | Russian |
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Government of the Russian Federation, Financial University
2017-10-01
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| Series: | Финансы: теория и практика |
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| Online Access: | https://financetp.fa.ru/jour/article/view/265 |