Viral Advertising: the Relationship between Emotional Content and Ad Forwarding
While traditional marketing communication is a kind of marketer-to-consumer communication, viral advertising is consumer-to-consumer communication. Advertisers believe that their messages will be viewed favourably if they have been recommended by a friend or social network’s member. This r...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2013-08-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-513-1&slc_lang=en&sid=1 |