Strategic Innovation Framework in Sports Business: A Grounded Theory
The purpose of this research is to design a framework for strategic innovation in sports businesses based on Grounded theory. Data was collected using interviews, which involved 19 participants including sports management professors, sports business owners, as well as sports managers. Based on Groun...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Shahid Bahonar University of Kerman
2023-08-01
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| Series: | Journal of New Studies in Sport Management |
| Subjects: | |
| Online Access: | https://jnssm.uk.ac.ir/article_3767_58b5bede2204d337d2fda4b3218f0ac3.pdf |