Strategic Innovation Framework in Sports Business: A Grounded Theory

The purpose of this research is to design a framework for strategic innovation in sports businesses based on Grounded theory. Data was collected using interviews, which involved 19 participants including sports management professors, sports business owners, as well as sports managers. Based on Groun...

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Bibliographic Details
Main Authors: Shirin Aghamohammadi, Hamid Foroghipour, Zeinab Mondailzadeh
Format: Article
Language:English
Published: Shahid Bahonar University of Kerman 2023-08-01
Series:Journal of New Studies in Sport Management
Subjects:
Online Access:https://jnssm.uk.ac.ir/article_3767_58b5bede2204d337d2fda4b3218f0ac3.pdf