Analysis of PSI Political Branding Behaviour in Twitter During Indonesia’ Legislative Election 2019

This paper contributed to the body of knowledge on how new political party endorses themselves to attract people, especially millennials, to vote for them in the election by utilizing social medias. Therefore, this research aimed to cover the gap on the effectiveness of social media that was used by...

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Bibliographic Details
Main Author: Almira Kusumowardani Habsari
Format: Article
Language:English
Published: Universitas Muhammadiyah Yogyakarta 2020-01-01
Series:Journal of Governance and Public Policy
Subjects:
Online Access:https://journal.umy.ac.id/index.php/GPP/article/view/7213