Analysis of PSI Political Branding Behaviour in Twitter During Indonesia’ Legislative Election 2019
This paper contributed to the body of knowledge on how new political party endorses themselves to attract people, especially millennials, to vote for them in the election by utilizing social medias. Therefore, this research aimed to cover the gap on the effectiveness of social media that was used by...
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| Format: | Article |
| Language: | English |
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Universitas Muhammadiyah Yogyakarta
2020-01-01
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| Series: | Journal of Governance and Public Policy |
| Subjects: | |
| Online Access: | https://journal.umy.ac.id/index.php/GPP/article/view/7213 |
| _version_ | 1797507578645708800 |
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| author | Almira Kusumowardani Habsari |
| author_facet | Almira Kusumowardani Habsari |
| author_sort | Almira Kusumowardani Habsari |
| collection | DOAJ |
| description | This paper contributed to the body of knowledge on how new political party endorses themselves to attract people, especially millennials, to vote for them in the election by utilizing social medias. Therefore, this research aimed to cover the gap on the effectiveness of social media that was used by the new political party to endorse them to attract people to vote for them in 2019 election in Indonesia. Millennial generation grew in the era of advanced information technology that changed various aspects of life, especially the media. Millennials used the internet for almost everything including sending messages through social media. PSI's aim to attract millennials through social media was a strategy that was not only to give information about the leaders who would occupy new political positions, but also to educate politics to young people so that they could become leaders in the future. Hereby, the research methodology used qualitative interpretative content analysis approach: collecting all the tweets of PSI in campaign period and analyzed it using manual coding. Moreover, this study aimed to dig deeper understanding regarding the political branding on the case of the new political party. |
| first_indexed | 2024-03-10T04:50:25Z |
| format | Article |
| id | doaj.art-7b347564ed384e24a56a74b63d0a3d94 |
| institution | Directory Open Access Journal |
| issn | 2355-8695 2549-7669 |
| language | English |
| last_indexed | 2024-03-10T04:50:25Z |
| publishDate | 2020-01-01 |
| publisher | Universitas Muhammadiyah Yogyakarta |
| record_format | Article |
| series | Journal of Governance and Public Policy |
| spelling | doaj.art-7b347564ed384e24a56a74b63d0a3d942023-11-23T02:38:24ZengUniversitas Muhammadiyah YogyakartaJournal of Governance and Public Policy2355-86952549-76692020-01-017111610.18196/jgpp.711173761Analysis of PSI Political Branding Behaviour in Twitter During Indonesia’ Legislative Election 2019Almira Kusumowardani Habsari0Universitas Gadjah MadaThis paper contributed to the body of knowledge on how new political party endorses themselves to attract people, especially millennials, to vote for them in the election by utilizing social medias. Therefore, this research aimed to cover the gap on the effectiveness of social media that was used by the new political party to endorse them to attract people to vote for them in 2019 election in Indonesia. Millennial generation grew in the era of advanced information technology that changed various aspects of life, especially the media. Millennials used the internet for almost everything including sending messages through social media. PSI's aim to attract millennials through social media was a strategy that was not only to give information about the leaders who would occupy new political positions, but also to educate politics to young people so that they could become leaders in the future. Hereby, the research methodology used qualitative interpretative content analysis approach: collecting all the tweets of PSI in campaign period and analyzed it using manual coding. Moreover, this study aimed to dig deeper understanding regarding the political branding on the case of the new political party.https://journal.umy.ac.id/index.php/GPP/article/view/7213new political party, political branding, twitter, social media branding |
| spellingShingle | Almira Kusumowardani Habsari Analysis of PSI Political Branding Behaviour in Twitter During Indonesia’ Legislative Election 2019 Journal of Governance and Public Policy new political party, political branding, twitter, social media branding |
| title | Analysis of PSI Political Branding Behaviour in Twitter During Indonesia’ Legislative Election 2019 |
| title_full | Analysis of PSI Political Branding Behaviour in Twitter During Indonesia’ Legislative Election 2019 |
| title_fullStr | Analysis of PSI Political Branding Behaviour in Twitter During Indonesia’ Legislative Election 2019 |
| title_full_unstemmed | Analysis of PSI Political Branding Behaviour in Twitter During Indonesia’ Legislative Election 2019 |
| title_short | Analysis of PSI Political Branding Behaviour in Twitter During Indonesia’ Legislative Election 2019 |
| title_sort | analysis of psi political branding behaviour in twitter during indonesia legislative election 2019 |
| topic | new political party, political branding, twitter, social media branding |
| url | https://journal.umy.ac.id/index.php/GPP/article/view/7213 |
| work_keys_str_mv | AT almirakusumowardanihabsari analysisofpsipoliticalbrandingbehaviourintwitterduringindonesialegislativeelection2019 |