Do Religiosity and Ethnocentrism Influence Indian Consumers’ Unwillingness to Buy Halal-Made Products? The Role of Animosity Toward Halal Products
The purpose of this research is to assess the relationship between Indian (non-muslims) consumers’ animosity toward halal products and their unwillingness to buy halal products. Moreover, we seek to investigate boycott attitudes, religiosity, ethnocentrism, and patriotism as drivers of consumer anim...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2022-05-01
|
| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.840515/full |