Impact of corporate social responsibility on customer loyalty: Evidence from the Vietnamese jewellery industry

Corporate social responsibility takes an increasingly important role for businesses and receives the attention of many people. The relationship between Corporate social responsibility and customer loyalty has been tested in many business fields. So, the study aims to determine and estimate the influ...

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Bibliographic Details
Main Author: Ngoc Tu Tran
Format: Article
Language:English
Published: Taylor & Francis Group 2022-12-01
Series:Cogent Business & Management
Subjects:
Online Access:http://dx.doi.org/10.1080/23311975.2022.2025675