Facebook versus Twitter: Which one is more credible in a South African context?

Background: Studies conducted have shown that half of the South African population uses either or both Facebook and Twitter social networking sites for social satisfaction and for the evaluation of products and purchase decisions. This is a direct result of the continuous technological advancements...

Full description

Bibliographic Details
Main Authors: Kim L. Viljoen, Langelihle Dube, Tichaona Murisi
Format: Article
Language:English
Published: AOSIS 2016-07-01
Series:South African Journal of Information Management
Subjects:
Online Access:https://sajim.co.za/index.php/sajim/article/view/718