Determining factors in shaping the sustainable behavior of the generation Z consumer

Determining factors in shaping the sustainable behavior of the generation Z consumer

Introduction: Organizations currently emphasize green marketing strategies by implementing marketing practices, aiming to design, produce, promote and sell green products. Thus, both consumers and producers have turned their attention to the category of environmental friendly products, taking into a...

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Bibliographic Details
Main Authors: Larisa-Loredana Dragolea, Gina Ionela Butnaru, Sebastian Kot, Cristina Gabriela Zamfir, Alina-Cristina Nuţă, Florian-Marcel Nuţă, Dragoş Sebastian Cristea, Mirela Ştefănică
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-01-01
Series:Frontiers in Environmental Science
Subjects:
green marketing practices
green products
green behaviour
generation Z
sustainability
environmental protection
Online Access:https://www.frontiersin.org/articles/10.3389/fenvs.2023.1096183/full

Internet

https://www.frontiersin.org/articles/10.3389/fenvs.2023.1096183/full

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