COLLABORATIVE CREATIVITY IN AD HOC VIRTUAL TEAMS: TESTING AND EVALUATING THE ACCEPTANCE AND USABILITY OF SELECTED CREATIVITY TECHNIQUES IN A VIRTUAL WORKSPACE
Creativity in the context of marketing and as the prerequisite of innovation is a group achievement, not merely a solitary feat. Whereas “group” in the past meant convening in one place, using tools and techniques to be creative together, it recently evolved into meet-ing in virtual places, sometime...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidade Feevale
2021-07-01
|
| Series: | Brazilian Creative Industries Journal |
| Subjects: | |
| Online Access: | https://periodicos.feevale.br/seer/index.php/braziliancreativeindustries/article/view/2673 |