News website users in Mexico: factors influencing their loyalty
Recent technological advances have significantly impacted news media in the way they provide news to the public, evolving into a digital environment. Therefore, digital media today focuses on generating readers’ loyalty to their news websites. In this sense, a multiple linear regression analysis wa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2023-01-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/42365 |