Factors that influence customer satisfaction among compact SUVs car owners: a case study on an automotive company in Malaysia

This study aimed to examine the relationship between comfort, cabin space, design, social life, value for money, and customer satisfaction among compact SUV car owners at a Malaysian automaker. The study involved 407 samples of compact SUV car owners who responded to a questionnaire with their opini...

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Bibliographic Details
Main Authors: Hanifah Binti Moksin, Mohamad Irwan Bin Khalil, Shahrizal Bin Md Zainal, Low Chee Him, Yap Den Hau, Musalizam Bin Musa
Format: Article
Language:English
Published: UNITAR International University 2023-06-01
Series:Asian Journal of Social Science Research
Subjects:
Online Access:https://ajssr.unitar.my/doc/vol5i1/23050103.pdf