Factors that influence customer satisfaction among compact SUVs car owners: a case study on an automotive company in Malaysia
This study aimed to examine the relationship between comfort, cabin space, design, social life, value for money, and customer satisfaction among compact SUV car owners at a Malaysian automaker. The study involved 407 samples of compact SUV car owners who responded to a questionnaire with their opini...
Main Authors: | , , , , , |
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Format: | Article |
Language: | English |
Published: |
UNITAR International University
2023-06-01
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Series: | Asian Journal of Social Science Research |
Subjects: | |
Online Access: | https://ajssr.unitar.my/doc/vol5i1/23050103.pdf |