A Study of the Effect of Advertising on Attracting Medical Tourism
<strong>Introduction</strong>: It is predicted that tourism will be the most profitable industry in the world in 2020. The current study aimed to evaluate the influence of advertising on attracting foreign medical tourists based on the marketing mix model.<br /> <strong>Metho...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Travel Medicine Center of Iran
2017-08-01
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| Series: | International Journal of Travel Medicine and Global Health |
| Subjects: | |
| Online Access: | http://www.ijtmgh.com/article_49745_2c59b5c8ba8d23903fbd830c3d72ad5d.pdf |