Analysis of Influencing Factors of Consumers’ Online Purchase Intention of Fresh Agricultural Products Based on Online Review
Fresh agricultural products e-commerce has become an important way of agricultural products consumption, but China’s fresh agricultural products e-commerce is still in its infancy. It is urgent to find out the influencing factors of fresh agricultural products consumers’ online purchase intention fo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Subjects: | |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/46/e3sconf_icmsem2023_04006.pdf |