Customer Knowledge Management as a Success Driver for Business in Mobile Sector of Pakistan
In this study, we reviewed the existing literature on customer knowledge management, paying special attention to the analytical and methodological studies, to define six success factors for assessing a company's customer knowledge management strategy. To assess these success factors, we opted...
| প্রধান লেখক: | , , , |
|---|---|
| বিন্যাস: | প্রবন্ধ |
| ভাষা: | English |
| প্রকাশিত: |
EconJournals
2017-01-01
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| মালা: | International Review of Management and Marketing |
| অনলাইন ব্যবহার করুন: | https://www.econjournals.com/index.php/irmm/article/view/3421 |