Eye Tracking-based Analysis of Customer Interest on The Effectiveness of Eco-friendly Product Advertising Content
Amid the escalating environmental crisis that has prompted consumers to adopt eco-friendly lifestyles, the popularity of eco-friendly personal care products is increasing significantly. Nevertheless, marketing these products presents challenges that include inadequate product information, perceived...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Andalas
2023-12-01
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| Series: | Jurnal Optimasi Sistem Industri |
| Subjects: | |
| Online Access: | https://josi.ft.unand.ac.id/index.php/josi/article/view/695 |