Specifics of marketing in overcoming discrepancies on the market of agricultural products
In this paper, authors examine the role of marketing in overcoming the discrepancies between supply and demand, with a special emphasis on agricultural markets. Discrepancies arise as a result of specialization in production and mass production, whereby individual companies tend to make the best use...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Srpsko udruženje za marketing
2016-01-01
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Series: | Marketing (Beograd. 1991) |
Subjects: | |
Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2016/0354-34711601021N.pdf |