COMPETITIVE ANALYSIS OF THE BUSINESS WITH THE MICHAEL PORTER MODEL
One way to analyze the competitive environment is to use the five forces model developed by M. Porter (1979). The strength and importance of each varies from market to market, but all are relevant when analyzing the conditions under which a business operates. These forces (factors) are: bargaining...
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| Format: | Article |
| Language: | English |
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University of Petrosani
2021-10-01
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| Series: | Annals of the University of Petrosani: Economics |
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| Online Access: | https://www.upet.ro/annals/economics/pdf/2021/18).%20Ghicajanu_2.pdf |