Critical discourse analysis and the semiotic construction of gender identities A análise de discurso crítica e a construção semiótica das identidades de gênero
This study examines textual and semiotic aspects of adverts according to critical discourse analysis. The focus of the study is the concept of gender identity. In adverts, different texts are appropriated in new ways explicitly as well as implicitly. Here texts work in a process of discourse technol...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Pontifícia Universidade Católica de São Paulo
2005-01-01
|
| Series: | DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0102-44502005000300011 |