The Utilization of E-Commerce and QRIS as Digital Payment Tools to Improve Sales Performance through Competitive Advantage in MSME
The national contribution of MSMEs in supporting economic growth did not only occur during the 1998 monetary crisis but also during the COVID-19 pandemic in Indonesia. The pandemic also impacts economic activity, which causes every business actor to be able to create a competitive advantage in his...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2022-08-01
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| Series: | Journal of Consumer Sciences |
| Subjects: | |
| Online Access: | https://journal.ipb.ac.id/index.php/jcs/article/view/39962 |