APPLICATION OF THE BALANCED SCORECARD AS A STRATEGIC MANAGEMENT TOOL IN PRACTICE: A CASE OF SLOVAK TOURISM SECTOR

APPLICATION OF THE BALANCED SCORECARD AS A STRATEGIC MANAGEMENT TOOL IN PRACTICE: A CASE OF SLOVAK TOURISM SECTOR

In this paper, we addressed the analysis of strategic management issues with specific focus on the use of Balanced Scorecard concept within the Slovak tourism enterprises. The main objective of paper is to highlight barriers complicating the application of the above mentioned method into business pr...

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Bibliographic Details
Main Authors: Peter GALLO, Bohuslava MIHALČOVÁ, Peter GALLO, Jr., Veronika ČABINOVÁ, Ľuba TOMČÍKOVÁ
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2018-12-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Balanced Scorecard
tourism
ownership
personnel resources
Chi-Square Test of Independence.
Online Access:http://gtg.webhost.uoradea.ro/PDF/GTG-1-2019/gtg.24102-339.pdf

Internet

http://gtg.webhost.uoradea.ro/PDF/GTG-1-2019/gtg.24102-339.pdf

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