An examination of adaptations of direct marketing channels and practices by Maryland fruit and vegetable farmers during the COVID-19 pandemic

An examination of adaptations of direct marketing channels and practices by Maryland fruit and vegetable farmers during the COVID-19 pandemic

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This study explores the impacts of the COVID-19 pandemic and the Maryland stay-at-home order on fruit and vegetable farmers in Maryland. Focusing on farms’ direct-to-consumer marketing channels, we aim to characterize the diversity of farm responses and identify practices that facilitated adaptation...

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Bibliographic Details
Main Authors: Grace Bachman, Sara Lupolt, Mariya Strauss, Ryan Kennedy, Keeve Nachman
Format: Article
Language:English
Published: Lyson Center for Civic Agriculture and Food Systems 2021-09-01
Series:Journal of Agriculture, Food Systems, and Community Development
Subjects:
COVID-19
Local Food Systems
Resilience
Direct-to-Consumer (DTC)
Marketing
Response Diversity
Online Access:https://www.foodsystemsjournal.org/index.php/fsj/article/view/1021

Internet

https://www.foodsystemsjournal.org/index.php/fsj/article/view/1021

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