Understanding value creation in cultural industries: strategies for creating and managing meaning
Purpose – This paper aims to analyse the valuation of cultural products and explores what this process means for organizations involved in their production and marketing. Design/methodology/approach – The authors develop the arguments using a number of mini-cases and industry examples. Findings – Th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2020-06-01
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| Series: | Journal of Humanities and Applied Social Sciences |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JHASS-04-2020-0053/full/pdf?title=understanding-value-creation-in-cultural-industries-strategies-for-creating-and-managing-meaning |