“I ♥ Skagens Museum”: Patterns of Interaction in the Institutional Facebook Communication of Museums
Facebook has often been hailed for affording participation and thus for representing an opportunity for institutions to interact with the public. However, research concerning how institutions are actualizing this communicative opportunity is still scarce. In this article, we seek to address this gap...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Leicester
2017-07-01
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| Series: | Museum & Society |
| Online Access: | https://journals.le.ac.uk/ojs1/index.php/mas/article/view/831 |