Potential for the Development of User Innovation by Salespersons in Stores
Many Japanese retailers consider that the development of unique own-brand products is important in the current fierce competition between retailers. In previous research, the volume of sales and consumer information generated at each store have become the main sources of attractive product developme...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2019-09-01
|
| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/39/2/39_2019.037/_html/-char/en |