THE CHURN PHENOMENON – PAST, PRESENT AND FUTURE
The interest in investigating the phenomenon of customer migration to the competition has grown in recent years. The efficient management of the customer base has become a powerful tool which plays a significant role in maintaining stable revenues in businesses around the world. This paper presents...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2019-05-01
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| Series: | SEA: Practical Application of Science |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_19_8.pdf
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