THE CHURN PHENOMENON – PAST, PRESENT AND FUTURE
The interest in investigating the phenomenon of customer migration to the competition has grown in recent years. The efficient management of the customer base has become a powerful tool which plays a significant role in maintaining stable revenues in businesses around the world. This paper presents...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2019-05-01
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| Series: | SEA: Practical Application of Science |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_19_8.pdf
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| _version_ | 1818907073767800832 |
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| author | Andreea DUMITRACHE |
| author_facet | Andreea DUMITRACHE |
| author_sort | Andreea DUMITRACHE |
| collection | DOAJ |
| description | The interest in investigating the phenomenon of customer migration to the competition has grown in recent years. The efficient management of the customer base has become a powerful tool which plays a significant role in maintaining stable revenues in businesses around the world. This paper presents the evolution of research that has extensively studied the churn phenomenon and focuses on several topics: research fields according to the number of publications, research organizations, written language, authors, industries, research areas, types of works and so on. The paper also defines the terminology, the taxonomy and the causal factors of the phenomenon. |
| first_indexed | 2024-12-19T21:49:20Z |
| format | Article |
| id | doaj.art-7c1b1eeecd33461ba0543fd0e4f306be |
| institution | Directory Open Access Journal |
| issn | 2360-2554 |
| language | English |
| last_indexed | 2024-12-19T21:49:20Z |
| publishDate | 2019-05-01 |
| publisher | Romanian Foundation for Business Intelligence |
| record_format | Article |
| series | SEA: Practical Application of Science |
| spelling | doaj.art-7c1b1eeecd33461ba0543fd0e4f306be2022-12-21T20:04:27ZengRomanian Foundation for Business IntelligenceSEA: Practical Application of Science2360-25542019-05-01VII19 (1/2019)6573seapas:y:2019:i:19:p:65-73THE CHURN PHENOMENON – PAST, PRESENT AND FUTUREAndreea DUMITRACHE0 Bucharest University of Economic Studies The interest in investigating the phenomenon of customer migration to the competition has grown in recent years. The efficient management of the customer base has become a powerful tool which plays a significant role in maintaining stable revenues in businesses around the world. This paper presents the evolution of research that has extensively studied the churn phenomenon and focuses on several topics: research fields according to the number of publications, research organizations, written language, authors, industries, research areas, types of works and so on. The paper also defines the terminology, the taxonomy and the causal factors of the phenomenon. http://seaopenresearch.eu/Journals/articles/SPAS_19_8.pdf Churn TaxonomyBibliometric Analysis of ChurnScientometryData ScienceResearch |
| spellingShingle | Andreea DUMITRACHE THE CHURN PHENOMENON – PAST, PRESENT AND FUTURE SEA: Practical Application of Science Churn Taxonomy Bibliometric Analysis of Churn Scientometry Data Science Research |
| title | THE CHURN PHENOMENON – PAST, PRESENT AND FUTURE |
| title_full | THE CHURN PHENOMENON – PAST, PRESENT AND FUTURE |
| title_fullStr | THE CHURN PHENOMENON – PAST, PRESENT AND FUTURE |
| title_full_unstemmed | THE CHURN PHENOMENON – PAST, PRESENT AND FUTURE |
| title_short | THE CHURN PHENOMENON – PAST, PRESENT AND FUTURE |
| title_sort | churn phenomenon past present and future |
| topic | Churn Taxonomy Bibliometric Analysis of Churn Scientometry Data Science Research |
| url |
http://seaopenresearch.eu/Journals/articles/SPAS_19_8.pdf
|
| work_keys_str_mv | AT andreeadumitrache thechurnphenomenonpastpresentandfuture AT andreeadumitrache churnphenomenonpastpresentandfuture |