Strategic alignment on new product development – a case regarding to the brazilian telecommunication segment
This study presents a new selection process for products and services within a large company in the Brazilian telecommunications sector. In addition to presenting important steps related to technical and financial feasibility analysis and the establishment of an executive committee for review and ap...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Estadual Paulista
2016-11-01
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| Series: | GEPROS: Gestão da Produção, Operações e Sistemas |
| Subjects: | |
| Online Access: | http://revista.feb.unesp.br/index.php/gepros/article/view/1584 |