| Summary: | This study presents a new selection process for products and services within a large company in the Brazilian telecommunications sector. In addition to presenting important steps related to technical and financial feasibility analysis and the establishment of an executive committee for review and approval of projects, the most innovative feature of this process is the creation of a phase for conducting strategic alignment of the new product, which highlights the degree of a project’s adherence to the organization´s strategy. In addition to the details of this proposal, this study aims to to describe particular aspects of its implementation in this organization, as well as the positive and negative points that this strategic alignment phase may provide for the new project selection model.
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