Selling Participation to Audiences in China

Media globalization is facilitated by the development of new technologies within a framework of digitization and convergence. Contemporary new media provide networks through which the mingling of media occurs, shaping a “multi-mediacy” age, and a connecting of mediated/mediating venues in a conditio...

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Bibliographic Details
Main Authors: Kuo Huang, Naren Chitty
Format: Article
Language:English
Published: Saint Paul University 2009-01-01
Series:Global Media Journal: Canadian Edition
Subjects:
Online Access:http://www.gmj.uottawa.ca/0901/v2i1_huang%20and%20chitty.pdf