Comparison of User Experience between Goal-directed and Experiential Users on Customer Satisfaction in Tourism Marketplace
This research aimed to examine the effect of user experience on Pigijo’s website www.pigijo.com on Pigijo customer satisfaction by using an experimental study and comparing between two different groups of user behavior, namely goal-directed and experiential. The experiment was conducted using an ac...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ilmu Komputer, Universitas Indonesia
2022-10-01
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| Series: | Jurnal Sistem Informasi |
| Subjects: | |
| Online Access: | https://jsi-test.pusilkom.com/index.php/jsi/article/view/1189 |