Examining the Impact of Entrepreneurial Orientation, Self-Efficacy, and Perceived Business Performance on Managers’ Attitudes Towards AI and Its Adoption in Hospitality SMEs
In the competitive hospitality sector, the adoption of Artificial Intelligence (AI) is essential for enhancing operational efficiency and improving customer experiences. This study explores how key entrepreneurial traits—Entrepreneurial Orientation (EO), Entrepreneurial Self-Efficacy (ESE), and Perc...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-11-01
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| Series: | Systems |
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| Online Access: | https://www.mdpi.com/2079-8954/12/12/526 |