Pink and Blue:

This paper deals with the large scale usage of gender-specific colors in media representation and promotional activities of several products in the consumer world. Irrespective of region and race, the association of the color pink with females and blue with males has become a part of consumer cultu...

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Bibliographic Details
Main Author: Shehreen Ataur Khan
Format: Article
Language:English
Published: ULAB Press 2017-08-01
Series:Crossings
Subjects:
Online Access:https://journals.ulab.edu.bd/index.php/crossings/article/view/135