Quantifying Data-Driven Campaigning Across Sponsors and Platforms
Although modern data-driven campaigning (DDC) is not entirely new, scholars have typically relied on reports and interviews of practitioners to understand its use. However, the advent of public ad libraries from Meta and Google provides an opportunity to measure the scope and variation in DDC practi...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogitatio
2024-10-01
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| Series: | Media and Communication |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/8577 |