Application of the fuzzy sets theory in the problem of products competitiveness evaluation

The article considers an example of using the tools of fuzzy sets theory in the problem of studying competitiveness of goods and firms. The competitiveness of goods has been defined through their utility in both subjective and objective manifestations. The transformation of utility indicators value...

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Bibliographic Details
Main Authors: A. V. Kostikova, S. Yu. Kuznetsov, P. V. Tereliansky
Format: Article
Language:Russian
Published: State University of Management 2023-07-01
Series:E-Management
Subjects:
Online Access:https://e-management.guu.ru/jour/article/view/372